Sell Gold & Luxury Watches in Orange County

Top Prices Guaranteed

We Buy Gold

Best prices in town for your gold jewelry and items.

Sell Gold Now

Silver Specialists

We Buy Silver

Turn your silver into cash today. Fair market prices.

Sell Silver

Estate Services

Estate Jewelry Experts

Fair valuations for inherited treasures. Discreet and professional service.

Get Valuation

Professional Services

Expert Appraisals

Know the true value of your pieces. Certified appraisers.

Book Appraisal

Timepiece Experts

Watch & Pocket Watch Buyers

Luxury watches deserve luxury prices. Expert evaluation.

Sell Watches

Gold Standard Buys

We Buy Custom Jewelry

Get top dollar for your unique pieces. Expert appraisals and fair prices.

Sell Your Jewelry

Precious Metals

Bullion & Coin Buyers

Competitive prices for your precious metals and rare coins.

Sell Bullion

ABOUT US

Hi, I'm Ford.

Ford is a accredited Graduate Gemologist from GIA with a lifelong background in fine jewelry, luxury watches, and precious metals. Raised in the trade, he’s been evaluating and buying high-value assets since his teens. As founder of Gold Standard Co., Ford delivers private, appointment-only service built on expertise, discretion, and fair market value.

Over the years, I had the opportunity to work with more than 100 collectors and estates, purchasing valuables by great names, including Cartier, Patek Philippe, Van Cleef & Arpels, Rolex, and Harry Winston.

GIA Certified Gemologist

30+ Years Experience

Immediate Payment

Gold & Jewelry Buying

I get the most out of your gold, jewelry, and precious items. Let me evaluate and make you a fair offer.

I want to know more

Watch Appraisals

Learn proven appraisal techniques and get insider insights to understand the true value of your timepieces.

I want to learn more

Expert Consultation

Do you have the basics of jewelry valuation under control and are ready to go deeper? I am here for you!

I want to ask

Work with me.

I get the most out of it.

Let's talk about the results I can get for your valuables. Free of jargon and without hassle.

Get in touch

Gold Standard provided results quickly with a structured approach. He also offered many professional ideas to further optimize our valuation.

Sarah Johnson Estate Manager

We have been working with Ford for quite some time, and his expertise in jewelry appraisal has become indispensable. We are extremely satisfied!

Michael Chen Founder at Dynasty Jewels

Exceptional service and fair pricing. Ford's knowledge of vintage watches is truly impressive. Highly recommend!

Jennifer Williams Private Collector

We have experienced your service as very nice and enlightening. You work fast, are flexible and always advise us well!

Robert Martinez Online Marketer at Brixon

The number of conversions has more than tripled compared to the previous year. I think it needs no further explanation that I am very satisfied.

Emily Davis Owner at Love, Peace & Joy

We felt we could get more out of our gold. Since switching to Gold Standard, things have been going much better. More bang for the buck, great!

David Thompson Marketing Manager at Commercely

Ready to grow?